Market Entry & Growth Strategy
We validate demand, define your go-to-market, and build a practical roadmap into India.
- Market validation
- Go-to-market choices
- Partner / distributor strategy
- Practical entry roadmaps
Europe ⇄ India · Strategy to Execution
Turning your India strategy into reality.
Orange Sherpa helps European companies enter and grow in India by translating strategy into execution on the ground.
Not just defining the path — but walking it with you.
What we do
Strategy, deals, and operations — delivered on the ground.
We work alongside leadership teams to navigate the complexity of the Indian market, avoid common pitfalls, and build a local presence that actually delivers results.
Execution Support On The Ground
We help you set up locally, open doors, and walk the path with you.
- Local set-up guidance
- Partner introductions
- Commercial support
- Hands-on accompaniment
M&A Advisory
We screen, scout, and support deals that genuinely fit your strategy.
- Target screening
- Partner / acquisition scouting
- Strategic fit assessment
- Deal support
Branding & Business Model Workshops
We facilitate strategy sessions that sharpen your proposition and shape your business model.
- Facilitated strategy sessions
- Proposition sharpening
- Business model design
Also · India → Europe
Indian companies expanding into Europe
We support Indian businesses entering European markets, using the Netherlands as strategic gateway — entity set-up, EU go-to-market, and the same on-the-ground accompaniment.
How we work
Whichever direction you're going, we walk it with you.
We pair European business excellence with local Indian insight — and vice versa. Two directions, one rigorous playbook.
Europe → India
- 1
Discover
- 2
Validate
- 3
Build
- 4
Operate
India → Europe
- 1
Assess
- 2
Position
- 3
Establish
- 4
Scale
Why Orange Sherpa
A guide, not a deck-maker.
Focused
Clear direction, no consultancy fluff.
Trusted
Reliable partner on the ground, not a deck-maker.
Cross-border
Connecting markets, creating opportunities.
Persistent
We guide you to the top, step by step.
About
European rigour, Indian execution.
Orange Sherpa was founded on a simple belief: strategy without execution is just paper. Too many European companies enter India with a plan but no partner to make it real.
We combine decades of cross-border operating experience with a local network that opens doors — in Mumbai, Bangalore, Delhi, and back home in the Netherlands.
Founder & Managing Partner
RB
Rutger Bonsel
Founder & Managing Partner, Orange Sherpa
Netherlands
Rotterdam
Gateway from Europe.
India
Mumbai · Bangalore
Boots on the ground.
Let's talk
Ready to turn your India plan into action?
Book a 30-minute discovery call, or drop us a line. We respond within one business day.
Contact form and booking integration coming soon.